Tracom was founded in 1987 as a Marketing Company. In 1988, the Company made an entry into Dental Profession and since then is involved in Sales and Marketing of Dental Equipments, Instruments and Materials in the territory of India. The Company was formed, is owned and run by Mr. P.K.Agrawal, M.B.A. (1974), Managing Director, who is a marketing man for the last 25 years.

Philosophy
Ever since Tracom entered Dental business, the Company has been marketing products of World Leaders producing technologically advanced high quality products. Tracom has been providing best of the services including after sales service, educational and scientific support. Tracom's philosophy has not been widely appreciated by majority of the customers, as they are interested only in price benefit. However, Tracom continues and shall carry on with the same philosophy in future as well. Tracom believes that ultimately it is the quality, which will stand out. 

Market Behaviour in Country
Until 1992, not many Multinational Companies had set their eyes on India as result leading multinational Companies had established their marketing channels in India. In view of wide publicity India got over media in last few years, now all types of manufacturers producing various quality of Equipment, Instruments and Materials have entered India in a big way as a result India is passing through a transitional phase where the price rules and the cheapest sells. Presently the market is being dominated by the Companies who are able to offer cheap products in terms of price irrespective of quality, educational or scientific backing and support.

Modus Operandi
Tracom is marketing and selling directly to various Dental Colleges all over India and as such Institutional Sale is handled directly. Tracom has Dealers Network in various parts of India and Dealers are retailing on Company's behalf to various private practitioners and hospitals.

Scientific & Educational Support
Understanding the need for Educational and Scientific support required and desired by the Dental profession, the Company realized the importance of continuing education specially in view of State -of-the-Art high quality technologically advanced products the Company markets. In order to achieve this objective, Tracom started providing support in this direction and conducted the first educational course in October, 1989(the Company entered dental business in late 1988). Tracom Infomex - a platform for scientific interaction & exchange of ideas, educational lectures, training courses and workshops, was formed in January 1998 in order to streamline the support. The Company has conducted all types and kinds of Hands-on Workshops, Lectures, Live demonstrations/Surgeries and Seminars. Till date 66 such programs have been organized in co-operation and coordination with various Doctors and Technicians sponsored by Company's Principles and Leading opinion leaders of India.